Logo Style Guide
At the center of any corporations identity is its company logo. The Scaleform logo represents two core ideals of the company, creative, clean designs and trusted professional business practices. Because the Scaleform logo is a representation of the company, it is critical that these guidelines are followed.
Print Version
One zip file containing the Scaleform corporate logo in ai, pdf, and eps format are hosted below.
scaleform_logo_print.zip - (5.3 MB)The color version of the Scaleform corporate logo. Usage of these logos must adhere to the guidelines specified in the print section below.
Web Version
One zip file containing the Scaleform corporate logo in gif and jpg format is hosted below.
scaleform_logo_web.zip - (24 KB)Color and grayscale versions of the Scaleform corporate logo. Usage of these logos must adhere to the guidelines specified in the web section below.
General Specifications
The Scaleform logo consists of two elements, the "icon" and the "wordmark." The icon and wordmark should always be aligned as is provided. The space between the icon and the wordmark must be equal to x height of the wordmark and aligned with the top of the center stroke of the icon. The height of the icon must be 1.5 times the total height of the wordmark. A vertical representation of our logo is displayed in the variations section, however it should only be used with expressed written consent from Scaleform.
Usage
Use of the Scaleform logo is limited to licensed parties and partners with Scaleform Corporation and should be present whenever specified by license agreements.
Permissions
Companies cannot use the Scaleform logo in any form without the express written consent of Scaleform. Permission to use the logo can be obtained by sending an email to info@scaleform.com. Usage of the Scaleform logo is typically reserved for press and Scaleform product licensees.
Legal Verbage
Once permission has been granted, the following statement should be included on any document, application, picture or video where the company's likeness is used. "Uses Scaleform GFx © 2010 Scaleform Corporation. All rights reserved"
Trademark Information
Proper trademarks and credit lines must be used with Scaleform corporate logos. The Scaleform name and the Scaleform logo are registered trademarks of Scaleform Corporation, in the United States and other countries. All rights reserved.
Logos
The Scaleform logo comes in four styles, each with a specific usage depending on the logos background. The color logos should be used as the preferd Scaleform logo. Black and white logos should only be used if all other third party or partner logos are also represented in black and white, if the printed piece is being printed in one color, or if the logo is appearing over a busy or high contrast background. If you have any questions, please contact info@scaleform.com for guidance on which logo to use. This section does not give exact colors for print or web, please refer to Print Specifications and Web & Screen Specifications for the exact colors used. No variations are permitted.
Color on white or other light background
The icon is Scaleform blue and light gray and the wordmark is drak gray
Color on black or other dark background
Same as the logo used above on light backgrounds except the Scaleform name is white.
Black on white or other light background
White on black or other dark background
Print Specifications
Size
If the Scaleform logo must be resized, the logo must be scaled in direct proportion to the original and cannot be smaller than 0.75" in width unless permitted otherwise.
Colors
The Scaleform corporate logo consists of five colors: Scaleform blue, light gray, dark gray, white and black. No variations are permitted.
| Color | CMYK | PMS |
|---|---|---|
| Scaleform Blue | 88,12,7,17 | 307 C |
| Light Gray | 0,0,0,30 | - |
| Dark Gray | 0,0,0,70 | - |
| White | 0,0,0,0 | - |
| Black | 0,0,0,100 | - |
Web & Screen Specifications
Size
If the Scaleform logo must be resized, the logo must be scaled in direct proportion to the original and cannot be smaller than 150 pixels in width unless permitted otherwise.
Colors
The Scaleform corporate logo consists of five colors: Scaleform blue, light gray, dark gray, white and black. No variations are permitted.
| Color | RGB | Hex |
|---|---|---|
| Scaleform Blue | 17,142,189 | 118EBD |
| Light Gray | 189,189,189 | BCBEC0 |
| Dark Gray | 32,32,32 | 6D6E71 |
| White | 255,255,255 | FFFFFF |
| Black | 0,0,0 | 000000 |
Variations
Scaleform Logo #1 (Horizontal Aligned)
This is the main Scaleform corporate logo. It should be used in all print, multimedia, web projects and all corporate materials, including corporate advertising, business cards, letterhead, envelopes, fax forms, press releases, annual reports and trade show banners and signs unless otherwise specified.
Scaleform Logo #2 (Vertical Aligned)
This is the secondary Scaleform corporate logo. This logo is only to be used with expressed written consent from Scaleform Corporation. The only reason this logo should be used is if horizontal space constraints prohibit the use of the official Scaleform logo. If you wish to use the vertically aligned Scaleform logo, please contact info@scaleform.com with your request.
