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Scaleform Logo Style Guide |
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At the center of any corporations identity is its company logo. The Scaleform logo represents two core ideals of the company, creative, clean
designs and trusted professional business practices. Because the Scaleform logo is a representation of the company, it is critical that these
guidelines are followed.
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Print Version |
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Two zips containing the Scaleform corporate logo in ai, pdf, and eps format are hosted below.
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scaleform_logo_v1_color.zip - (4.1 MB)
The color version of the Scaleform corporate logo.
Usage of these logos must adhere to the guidelines specified in the print section below.
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scaleform_logo_v1_bw.zip - (4.1 MB)
The grayscale version of the Scaleform corporate logo.
Usage of these logos must adhere to the guidelines specified in the print section below.
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Web Version |
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One zip containing the Scaleform corporate logo in gif and jpg format is hosted below.
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scaleform_logo_v1_web.zip - (71 KB)
Color and grayscale versions of the Scaleform corporate logo.
Usage of these logos must adhere to the guidelines specified in the web section below.
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General Specifications |
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The logo consists of two elements, the "main logo" and the "name". The main logo and name should only be aligned horizontally as is provided. A vertical representation of our logo is displayed in the variations
section, however it should only be used with expressed written consent from Scaleform.
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Usage |
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Use of the Scaleform logo is limited to licensed parties and partners with Scaleform Corporation
and should be present whenever specified by license agreements.
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Permissions |
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Companies cannot use the Scaleform logo in any form without the express written consent of Scaleform.
Permission to use the logo can be obtained by sending an email to info@scaleform.com.
Usage of the Scaleform logo is typically reserved for press and Scaleform product licensees.
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Trademark Information |
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Proper trademarks and credit lines must be used with Scaleform corporate logos. The Scaleform name and the Scaleform logo are registered
trademarks of Scaleform Corporation, both in the United States and internationally.
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The Scaleform logo comes in four styles, each with a specific usage depending on the logos background.
If any logo's specific use is ambiguous, please contact info@scaleform.com for guidance on which logo to use.
This section does not give exact colors for print or web, please refer to Print Specifications
and Web & Screen Specifications for the exact colors used. No variations are permitted.
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_onlight - On white or other light background
The main logo "S" is Scaleform Light/Dark Blue, the main logo "F" is white/light-gray and the Scaleform name is dark-gray.
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_ondark - On black or other dark background
Same as the logo used above on light backgrounds except the Scaleform name is white.
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_onphoto - On subtle backgrounds or photos, Scaleform Blue and other similarly colored backgrounds
Same as the logo used above on dark backgrounds except it is surrounded by a black shadow outline. It is
preferred that our logo be placed on a solid color background that does not conflict with our logo. In cases where this is
unavoidable, this logo should be used.
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_onhighcontrast - On busy backgrounds or photos at high contrast
Same as the logo used above except the shadow is darker. It is preferred that our logo be placed on a solid color
background that does not conflict with our logo. In cases where this is unavoidable, this logo should be used.
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Grayscale Versions |
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Use of the grayscale versions of the Scaleform logo are only permitted for one-color printing.
Logo specifications are the same as the color versions but the logo is simply grayscale, with appropriate versions
for different backgrounds. No variations are permitted.
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_onlight(bw) - On white or other light background
The logo is all black.
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.jpg) |
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_ondark(bw) - On black or other dark background
The logo is all white.
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.jpg) |
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_onphoto(bw) - On subtle backgrounds or photos
The logo is all white with a black shadow outline.
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_onhighcontrast(bw) - On busy backgrounds or photos at high contrast
The logo is all white with a darker black shadow outline.
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.jpg) |
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Print Specifications |
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Size |
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If the Scaleform logo must be resized, the logo must be scaled in direct proportion to the original
and cannot be smaller than 0.75" in width unless permitted otherwise.
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Colors |
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The Scaleform corporate logo consists of six colors: Scaleform Light Blue, Scaleform Dark Blue, light gray, dark gray, white and black.
No variations are permitted.
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Color |
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CMYK |
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PMS |
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Scaleform Light Blue |
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25,2,0,0 |
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290 C |
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Scaleform Dark Blue |
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68,34,0,0 |
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279 C |
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Light Gray |
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0,0,0,30 |
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- |
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Dark Gray |
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0,0,0,90 |
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- |
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White |
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0,0,0,0 |
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- |
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Black |
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0,0,0,100 |
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- |
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Web & Screen Specifications |
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Size |
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If the Scaleform logo must be resized, the logo must be scaled in direct proportion to the original and cannot be smaller than 150 pixels in width unless permitted otherwise.
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Colors |
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The Scaleform corporate logo consists of six colors: Scaleform Light Blue, Scaleform Dark Blue, light gray, dark gray, white and black.
No variations are permitted.
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Color |
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RGB |
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Hex |
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Scaleform Light Blue |
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185,224,247 |
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B9E0F7 |
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Scaleform Dark Blue |
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79,145,205 |
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4F91CD |
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Light Gray |
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189,189,189 |
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BDBDBD |
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Dark Gray |
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32,32,32 |
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202020 |
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White |
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255,255,255 |
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FFFFFF |
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Black |
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0,0,0 |
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000000 |
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Variations |
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Scaleform Logo #1 (Horizontal Aligned) |
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This is the main Scaleform corporate logo. It should be used in all print, multimedia, web projects and all
corporate materials, including corporate advertising, business cards, letterhead, envelopes, fax forms, press
releases, annual reports and trade show banners and signs unless otherwise specified.
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Scaleform Logo #2 (Vertical Aligned) |
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This is the secondary Scaleform corporate logo. This logo is only to be used with expressed written consent from Scaleform
Corporation. The only reason this logo should be used is if horizontal space constraints prohibit the use of the official
Scaleform logo. If you wish to use the vertically aligned Scaleform logo, please contact info@scaleform.com with your request.
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