Scaleform

GREENBELT, MD, USA, July 14, 2009 — Scaleform® Corporation (Scaleform), the worldwide leader in interactive entertainment middleware and user interface (UI) engines for video games, today confirmed its use in the creation of the VidZone® music video application for PLAYSTATION®3(PS3™). Scaleform GFx™ was utilized to create the UI framework for this innovative new application, which enables European customers to stream their favorite music videos, free of charge.

"Scaleform GFx really impressed us with its flexibility and performance; it enabled the production team to rapidly iterate on the VidZone interface without having to create custom code,"stated Michael Russo, CTO of VidZone. "The user interface work was completed using Scaleform and Adobe® Flash® by only two Flash developers working with a small team of C++ programmers. Those teams were able to work independently of each other, which saved time and helped optimize resources."

"We are thrilled that Scaleform GFx was chosen to build the UI framework for the VidZone application. This demonstrates how Scaleform is a great solution not only for game UIs but also for game-related services and application development," said Brendan Iribe, president and CEO of Scaleform. "The way the team decoupled the UI workflow from the core application development process accelerated overall production, increased creative options and reduced risks."

Scaleform GFx delivers a proven and familiar artist-driven Flash solution with unmatched return on investment for developers and publishers by combining cutting-edge hardware accelerated Flash rendering with Adobe Creative Suite®'s award-winning image, vector and video motion graphics software tool chain. Speeding up development workflow and assembly of high-performance UI elements, GFx enables artists and designers to create powerful and immersive user interface environments with optimized performance.

About Scaleform
Scaleform Corporation revolutionizes the interaction between humans and media with its industry leading Flash-based UI design environment for video games. Enabling a new way of crafting media, Scaleform functions as an extension of its clients' teams, enhancing and streamlining the development process with technical ingenuity and accelerated workflow while lowering risk. The company's flagship solution, Scaleform GFx, is fast becoming ubiquitous in UI design, driving over 400 titles worldwide across multiple platforms, and is integrated with leading game engines for rapid, artist-driven Flash UI and casual game development on PC and console systems. www.scaleform.com

About VidZone
VidZone is one of Europe’s leading online music video services, enabling customers to use their Internet connection to download and stream music videos. VidZone allows users to build and save a music library, then make their own playlists and even access the playlists created remotely. www.vidzone.tv

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